Customer Relationship
Maintaining your existing customers should be one of the primary objectives of your business. An investment in Prism might be completely returned to you just by utilizing this one feature of our system.
Consider the fact that one of the world's largest discount retailer estimates the average lifetime lost revenue cost from a single disenfranchised customer at $250,000!
Prism provides you with the tools you need to offer your customers the service and products they demand, when they demand it.
Naturally, our entire system works off the premise that you need to have the right product, in the right stores, at the right time in order to keep you customer content.
On top of that premise, we offer many micromanagement tools that allow you to pinpoint the specifics of each customer, individually. From special promotions to birthday clubs; from maintaining history on each custome's purchases to marketing overstocked items or unique items, Merchant Technologies offers it all.
Most items listed below are not independent of each other, but can be cross-referenced for powerful results. For example you may generate a listing of your Gold Level customers, who have birthdays in May, who live in a particular zip code range, who like to purchase a particular vendor's collection and have spent over $1000 in the past 4 months in your Midwest stores.
Customer Relationship Features
Customer History
Event Tracking
Birthday Clubs
Multiple Frequent Shopper Levels
Customer Comparative Reports
Direct Marketing List Generation
Customer Specific Promotions
Multiple Price Levels
Salesperson and Customer Lists
Disenfranchised Customer Lists
Define Customer Attributes
Report on Customer Preferences
Maintain up to 99 months of detail on each customer. This information may be viewed at the register, in the office or generated on a printed report or file.
Identify who responded to promotions, how promotions performed, how promoted items performed and how all sales performed as a result of a particular promotion.
Track birthdays, anniversaries or any other customer unique date, in order to market promotions specific to that individual.
You may offer customer tiers such as silver, gold and platinum for your best customers. Or, you may categorize customers by type such as collectors, teachers, models, or any other criteria you deem appropriate.
Identify you best and worst customers by a wide variety of criteria during any time-period (s) you wish over the past 8+ years.
Generate customer lists based upon historical purchases by item, vendor, department, class, category, sales dollars, zip code range, birthday; even customers who haven't been in the store during a defined period of time.
Establish start and stop dates for promotions for a particular customer, customer type or all customers. With this feature you can have "Private Sales" for your very best customers.
Lock in predetermined, negotiated pricing for your customers. For those that do business-to-business sales or need to negotiate pricing with your customers, this feature is designed to fully accommodate any pricing agreements employed.
Generate lists for your salespeople to contact customers that are directly or indirectly linked to a salesperson, store, region, etc.
Generate lists of customers who haven't been in your store for a period of time. Not only may this get them back as customers, it may identify areas within your organization in which improvements can be made.
Above and beyond our standard reports, Prism provides up to 50 user-defined fields in which you may report on your customers. For example, are they grandparents? Do they collect unique items? Do they want to be contacted for a particular markdown?
Report on customer purchases by item, vendor, department, class, category, sales dollars, zip code range, and birthday, even customers who haven't been in the store within a particular time period.
Customer History Reports
